Color

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FEATURED PROJECTS
- DOVE
- G-STAR
- BEDHEAD
MORE WORK
CONNECT

Hello

I deliver integrated concepts across a variety of channels including digital, experiential and print.

Welcome to my website, showcasing projects
that I have played an integral role in bringing to market.

Let's take a look

RICHARD SOUTHON, HEAD OF CLIENT CONSULTING LBA BRANDING

"Carl is incredible creative talent.
His design work is always top draw, very considered and inspiring. He also brings a lot of passion
to his work, he will never overlook a small detail, cut a corner or let something that he isn't absolutely happy with go. He genuinely gives a sh*t about the work.

Finally, he's a great guy to work with.
I look forward to working with him again in the future."

JAMES HAY, MANAGING DIRECTOR BARROWS UK

Carl is a hugely passionate and talented creative designer.
It was a pleasure to work with Carl and I would
highly recommend him.."

A conceptual and visual storyteller.

I am passionate about brand building and simplifying the complex, into compelling visuals, that engage with their audience. Incredibly attentive to detail, I'm able to pivot nimbly between projects to keep momentum and push the creative. Below are complex ambitions, delivered with clear, distinctive creative solutions that enhance each unique offering.

Dove Deodorant launch

Launching in the US this, market first was going to require the delicate tone commonly associated with Dove yet, bold enough
to be heard. A clean, well-balanced visual harmony.

Bed Head by TIGI

When this job landed, it was clear from the get-go I had something to offer. These guys love attitude, and I delivered that with conviction. Definitely a stand-out project for me.

Having the opportunity to pitch to the team behind the world's most innovative denim fashion brand was the perfect opportunity to show them how we could bring a dynamic persecutive to their UK market share.

Grey Goose – Give Extraordinary

The gifting market is always striving for new, innovative ways to bring the gap between 'brand' and consumer, so what better way then to have hand-written poetry to go with? Oh why not, darling!!!

TIM CLEGG, EXECUTIVE CREATIVE DIRECTOR AT DIGITAS

"Carl is a great talent. Passionate and dedicated with a great eye for creating beautiful work. He approaches every brief with intelligence and is always keen to push the work as far as possible.
He's pretty damn quick too.

A heart of gold. Cracking tattoos. Get him in."

Defining style, typography, and colour.

Valuable experience creating, and developing brand guidelines with deployment across digital platforms and real-time engaging experiences.
I am able to concept, design and visualise every possible scenario successfully and effeciently –that clients are excited by.

Show me

Artistic abilities

High-end retouching

Advanced photoshop

Experienced with type

Say hello!

Email today

Agency experience

Social activation toolkit.
Developed and delivered.

The National Lottery

Typography/Layout

20 years
commercial experience

I have the creative experience to not only conceive an idea, but the ability to communicate that from initial scamps right through to multi-channel delivery. I don't like to put a label on my ability as I have a positive 'can-do' approach to all challenges presented to me.

ACRYLIC ON CANVAS

IN MY DOWNTIME I PAINT

CONCEPT DEVELOPMENT

WORKING THROUGH SOLUTIONS

OOH

Creating impact outside

CAMPAIGN DELIVERED

DEVELOPMENT ACROSS SOCIAL & NATIONAL PRESS

RETOUCHING FOR DELIVERY

MAKING IT LOOK PERFECT

BRANDING PROJECT B2B

CONCEPTION & DELIVERY

CREATING SOCIAL ASSETS THAT ENGAGE

WITH NEW AND OLD AUDIENCES

SOCIAL ENGAGEMENT

GRAPHIC DESIGN AND RETOUCHING

JOHNNY WALKER RETAIL/POS

CREATING THE PATH TO PURCHASE

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Let's do it.