Tasked with creating in-store merchandising that interprets the core brand values in a disruptive manner. This project took the widely successful salon brand into the commercial arena with a fresh, vibrant, stand-out presence. Check out TOP SHOP concessions for the real deal.
Involvement
Strategy planning
The retail industry is divided with engagement, over function so it was/is vital to ensure the two reach a creative sweet-spot that cuts through the noise, effectively.
Marketing Research
With in-store visits throughout a 6-month period, collecting images of stand-out pieces gave the team and real-time insight into what the market is currently trending with.
Project Management
Engaging with remote 3D visualisers, I was able to bring creative concepts to life whilst retaining an ability to evolve to meet client needs.
Business analysis
Using the latest eye-tracking software, we were able to feed back data that shaped the final outcome shown within this project.
Shelf talkers that engage, and enhance the consumer experience
The key to engagement is through product testing in-store without the need for brand ambassadors. I created a clear display systems that kept the core brand attitude alive, without compromise to strict regulations across Boots stores.
Educational interactive adshells
To get 'The Look' consumer are engaged through touch-screen systems that embrace and communicate is a current, and relevant way.
Concessional-store activations
Creating FSDUs within budget, whilst gaining stand-out calls on the most inventive approached to win market share.
